Further Proof that Advertising Messes With Your Mind

"Over the years, he would apologise for his silly habit of collecting books with the word Christmas in the title. Then, in his 70s, he revealed his 3,000 strong collection in exhibitions at Harvard and New York. In 2001, he produced a book about the festival, Inventing Christmas, and concluded the dedication to his wife by wishing her a Merry Christmas."

- From the obituary of Jock Elliot, senior Ogilvy executive