Capita-lists

Looking forward to checking out the next 'best of' book list? Tim Footman has some advice for you: "...at heart, most of them offer essentially the same thing as those polls that tell us the celebrity from whom most would like to receive mouth-to-mouth resuscitation (Angelina Jolie? Jessica Alba? Dot Cotton?) and it takes you three paragraphs to realise the whole thing is a clumsy press release for Zovirax or Listerine or the new series of Casualty. As conventional advertising loses its power over our minds, polls and lists just offer another, cheaper way for capitalists to hijack the media in order to promote their products."