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Thursday, June 16, 2005

Ekta Kapoor 0, Dan Brown 1

A report in The Telegraph on a survey of global reading habits informs us that Indians lead the global reading chart with 10.7 hours per week per head — 4.2 hours higher than the global average.

The survey -- covering 30,000 people in 30 countries -- was carried out by market research group National Opinion Poll World as part of its annual study of consumer attitudes, values and behaviour. Among others things, it compared how much time people spent watching television as against reading.

However, spokesman Nick Chiarelli explained to The Telegraph: “There is a point of context. We are trying to represent urban, upscale India. We don’t interview rural populations or subsistence level populations, of which there will be quite a lot in India."

2 Comments:

  • "of which there will be quite a lot in india" is right.

    and "ekta 0,dan brown 1" describes "urban upscale" indian reading habits perfectly.

    By Blogger uma, at 5:37 AM  

  • More's the pity.

    By Blogger PrufrockTwo, at 7:57 AM  

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