Prufrock's Page

Tuesday, June 21, 2005

Memo To Self: Read! Think! And Do Something!

In an article entitled 'How To Pluck Fresh New Ideas For Writing Killer Sales Copy...Straight Out Of Thin Air!', Craig Garber praises Jonathan Lethem's Motherless Brooklyn, pointing out that the author's short sentences, descriptive abilities and specific details are the very same attributes needed for writing "killer sales copy". (He ends the piece by encouraging copywriters to Read! Think! And Do Something!)

Ah, that explains the success of a certain copywriter from Ogilvy & Mather London who went on to write Midnight's Children.

2 Comments:

  • i lurrve the way you manage to work a rushdie reference into almost eveyr post. i'm certainly not complaining...:)

    By Blogger uma, at 10:16 AM  

  • sheesh. i should rpeview. i mean preview. *tuesday mornings* anyway, that's 'every post'.

    By Blogger uma, at 10:17 AM  

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