Prufrock's Page

Friday, July 22, 2005

English As She Isn't Spoke

One recently noticed a new advertising campaign for a watch company featuring a range of watches accompanied by the line: "How many you have"? This offending line is plastered over hoardings and displayed on TV commercials.

Now, there are two possibilities here: Either the people at the agency and at the client's end have no knowledge of grammatical English; or, what's worse, they feel this mangled usage is somehow hip and desirable.

And that's the last thing we need, given the abysmal levels to which our English usage have fallen. One is no purist; but surely basic grammar ought to be protected.

To think they're going on and on about the Tuff shoes advertisement when this egregious example of declining standards is staring them in the face.


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