You Mean One Doesn't Have To Read It?

"[Harry Potter 6] will fly off shelves thanks to a new kind of marketing, termed 'watercooler publishing'. The aim is for Harry Potter 6 to take the place of the iPod Shuffle as a must-have accessory: to become an event rather than a mere book."

- From an article in The Times (UK) on the J.K. Rowling heir apparent, 21-year-old Christopher Paolini