The Shah Rukh Khan Of Indian Writing

From an article in The Hindu:

"[Vikram] Seth's refusal to be slotted in his writing seems to have found an echo among his readers too. While he might not want to be fitted into a definition with his work, his booksellers are keen on putting a tag to him: successful. As the spokesman of Om Bookstores in Delhi puts it: 'He is the Shah Rukh Khan of Indian writing; his books always have a good initial opening.' "

Update: An incisive -- and flattering -- comment from The Economist on Shah Rukh's Two Lives: “If, as Ernest Hemingway wrote, prose is architecture, then this memoir-cum-biography houses its characters in a way that allows readers to look in without feeling that they are gawping.”