Prufrock's Page

Saturday, June 11, 2005

An Advertising History Of India

For the past several months, McGraw-Hill Ryerson Ltd., one of the country's largest publishers of university textbooks, has been quietly trying to coax companies into buying advertising space in their texts.
- From an article in The Toronto Star

Shocking. If the trend catches on, this is the sort of thing that students here will soon be reading:

No-one is exactly sure why the once-great Indus Valley Civilisation declined. Was it waves of Aryan invasions, unexpected floods or simply economic hardship? [With ICICI Prudential, you're always covered!] In the fifth century, large parts of India were united under Ashoka The Great who is best known for converting to Buddhism and for his rock edicts propagating the teachings. [Watch Shah Rukh romance Kareena: Ashoka, on Star Plus this Sunday.] North Indian dynasties such as the Lodhis and the Tughlaqs were succeeded by the Mughals, under whose reign large parts of India were governed. [ITC's Mughal Feast: Kababs from the Kitchen of India range.] The British, who first set up a trading post in India in the 17th century, assumed control of the subcontinent by, among other things, signing a series of alliances with local rulers. [Make Sure It's A Parker!] After World War II, the realisation dawned that the hopes and aspirations of Indians could not be denied much longer, and Independence arrived in 1947. ["Yeh pyaas hai badi" - Pepsi!]


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